Up Close With: Armani

Armani has long been a name synonymous with high fashion and it looks like it’s here to stay.  Recently ranked as the 4th most valuable Italian brand with a market value of more than 2.7 billion dollars, the design house is clearly much more. The Armani shopping experience in Milan truly takes the shopper on a journey. From the stark design concept marked with subdued white lighting to the jet black that characterizes the store, the design is an (enjoyable) attack on the senses. This video and Armani’s taste for black and white in clothing could help explain that:

-Binoy