Up Close With: Milan’s Powerhouses

Over the course of this semester I have been to and will continue to visit the fashion houses that have come to become icons of Milan. My goal in the coming entries is to provide you with information regarding the background of these companies enlightened by my personal experiences as a shopper.

Here’s a look at the most popular shopping destinations in Milan:

First things first, shopping in any of the designer outlets you find in Milan, or anywhere for that matter, is an experience in and of itself. You enter a world completely removed from the one you just stepped out of. Doormen open the doors to an oasis of design and security guards are placed conspicuously close to the door in case someone was to make a bad decision.

Beyond the doors, a plethora of staff are on hand to cater to your every need and help with the ever-important decision making as you shop. A key aspect of shopping at such stores is the level of service and expertise you will find from the assistants who become personal shoppers on loan from the store. The differentiating factors between the brands are the prestige, presentation, product lines.