Archive for December, 2008

Up Close With: Dolce and Gabbana

Dolce and Gabbana’s meteoric rise to fame and success speaks volumes about their unique style and in-your-face designs. In the past five years, the company has doubled its revenues through aggresive marketing and styling. The duo has produced incredible, eye-catching ads that have been so aggressive that they were often banned from publication.


December 11, 2008 at 2:15 am Leave a comment

Up Close With: Versace

Versace is one of the most exclusive brands in the marketplace today and it shows. From the moment you enter a store to your exit, the air of exclusivity and refinement never fades.

There are several lines which make up Versace Group. They are: Gianni Versace Couture, Versace Jeans Couture, Versace Home Collection, Versus and Versace Collection. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace.

Gianni Versace Couture, which contains high-end, often handmade apparel, jewelery, watches, fragrances, cosmetics and home furnishings, is the House’s main line. Traditionally, this is the only line presented on the runway which is shown during Milan’s fashion week, but this has not been strictly the case in recent years. Couture dresses in this line may cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs a vast amount of the items. Many of the accessories and home furnishings are licensed through Rosenthal and other notable companies. Most of these have the unique Versace Greek print of Medusa and/or the Greek Key motif. Atelier Versace was a haute-couture line which was discontinued soon after its inception due to lack of sales and a fall in couture marketability.

Versace Collection and Versace Jeans Couture are licenced diffusion lines. These clothing lines incorporate elements of the signature Gianni Versace line, while focusing on current seasonal trends. Often these lines are created and produced via other designer companies, which are in constant communication with the Versace Group. Versace Collection is aimed at a younger audience than the main lines and it is also more available to a variety of economic demographics.


December 7, 2008 at 1:44 am Leave a comment

Up Close With: Prada

Italy’s second most valuable brand, Prada, brings clout that few fashion companies or brands for that matter have. The incredible scale of its marketing and advertising campaigns has helped tremendously in leading its growth. The Prada store, much like many other high-end boutiques was strategically designed to keep window shoppers who step-in at arm’s length. On the main level, you can only peruse a small selection of accessories and bags while the stairs lead to a haven of all things Prada. However, the clean, white decor seems to be a step down from the other designers who splurged at every opportunity.

Here’s another Prada location in the Galleria:

December 2, 2008 at 1:05 am Leave a comment


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