Archive for December 2, 2008

Up Close With: Prada

Italy’s second most valuable brand, Prada, brings clout that few fashion companies or brands for that matter have. The incredible scale of its marketing and advertising campaigns has helped tremendously in leading its growth. The Prada store, much like many other high-end boutiques was strategically designed to keep window shoppers who step-in at arm’s length. On the main level, you can only peruse a small selection of accessories and bags while the stairs lead to a haven of all things Prada. However, the clean, white decor seems to be a step down from the other designers who splurged at every opportunity.

Here’s another Prada location in the Galleria:

December 2, 2008 at 1:05 am Leave a comment


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